Welcome to the Custom Content Blog, your guide to better communication and, as a result, better business.
Cater to Your Best Client, You
April 27
As an independent creative professional, it's easy to get stuck in a rut of working only as a gun-for-hire. After all, we all need to pay the mortgage (or rent). However, for those who dwell in the creative space, it’s also important to flex your intellectual muscles every now and then by pursuing projects that are near and dear to you. These aren’t mere artistic exercises; personal projects can yield results that benefit your career and shape up your business’ bottom line.
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More Fun with E-mail Promos
March 27
In the midst of the social media fever that's gripped modern marketing, we shouldn't forget other vehicles for delivering messages to clients. E-mail promos offer a great opportunity to contact clients directly with more customized design and branding.
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Having Fun with E-mail Promos
February 18
Part of professional communication is making sure you keep in touch with your customers in ways that promote your message without being too intrusive. E-mail can be a great vehicle, if you use it correctly.
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Want to optimize? Try original, genuine content.
February 1
Everyone’s keen on search engine optimization (SEO) these days, and rightly so. Showing up at the top of the heap in a Google search can open up an express lane to profits, or at least to a lot of new interest in your site.
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